Benefits from M2M or Smart Services or Any 2 Any applications

Hello Readers,

I thought today i will cover some questions i have been asked a lot on where do we reap benefits from M2M or Any 2 Any applications , where is ROI, how we differentiate our offerings so it becomes revenue generator vs. overhead etc. Moblize Advisory helps its clients exploit various toolsets to identify tangible ROI potential before M2M application foundation is laid. I encourage potential adoptors to start dissecting the offerings they are considering around following what we call benefit dimensions/attributes of M2M( pls note cant disclose all so just mentioned few to get you all thinking)

1)Information always at hand (eg. wireless emails)
2)Timely/Personalized (eg. streaming stock quotes, game scores)
3)Localized (Location tracking (e.g., child, employee, pet)
4)Function Specific( doctors can view medical history, medicineinformation)

This can be further classified under efficiency OR revenue generating value. Since many people will 1st focus on efficiency value as its very obvious i would like to talk here about certian potentiall Revenue Generating value types,.Think off (Again only few discussed)

1) Incremental Transactions possiblility in your space (like one-click purchasing today).
2) Subscription Based possibility in your space(like personalized service/ISP charges).
3) Licensing/Syndication possibility in your space(Syndication of certain content to your user groups which matters).


If you want to learn more feel free to contact us or me directly. In next few posts i will explore some more potential M2M opportunities/challenges around customer experience/business and technology ...For deployment challenges in this space please refer to my older posts or article being published by Control Engineering in the March issue 2007.